The red pigment in the cyanobacteria produces the deep reds of the open water of the lake, and orange colors of the shallow parts of the lake. The alkali salt crust on the surface of the lake is also often colored red or pink by the salt-loving microorganisms that live there. Salt marshes and freshwater wetlands around the edges of the lake do support a variety of plants. The area around the salt lake is not inhabitated but there is some herding and some seasonal cultivation. Threats to the salinity balance from increased fresh water influxes will come from more projected logging in Natron watersheds and a planned hydroelectric power plant on the Ewaso Ng'iro across the border in Kenya. Although development plans include construction of a dike at the north end of the lake to contain the fresh water, the threat of dilution to this breeding ground may still be serious. There is no formal protection. A new threat to Lake Natron is the proposed development of a soda ash plant on its shores. The plant would pump water from the lake and extract the sodium carbonate to convert to washing powder for export. Accompanying the plant would be housing for over 1000 workers, and a coal fired power station to provide energy for the plant complex.

In addition, there is a possibility the developers may introduce a hybrid brine shrimp to increase the efficiency of extraction.

Ol Doinyo Lengai seen from Lake Natron
According to Chris Magin, the RSPB's international officer for Africa 'The chance of the lesser flamingoes continuing to breed in the face of such mayhem are next to zero. This development will leave lesser flamingoes in East Africa facing extinction'. Currently a group of more than 50 East African conservation and environmental institutions are running a world wide campaign to stop the planned construction of the soda ash factory by Tata Chemicals Ltd of Mumbai, India and National Development Corporation of Tanzania. T

he group working under the umbrella name Lake Natron Consultative Group is being co-ordinated by Ken Mwathe, Conservation Programme Manager at BirdLife International's Africa Secretariat.
As per communication as on June 2008 Tata Chemicals shall not proceed with the Natron Project and further re-examination of this project will be subject to the Ramsar Wetlands plan which is currently under preparation.[1]
Because of its unique biodiversity, Tanzania named the Lake Natron Basin to the Ramsar List of Wetlands of International Importance on July 4, 2001. The lake is also the World Wildlife Fund East African halophytics ecoregion.